36
w5w bulb
Skip itPrices mostly outside the sweet spot ($1.98–$8.42) — this niche doesn't clear our bar today.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good1,242.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£81K£81K/yr · 123K searches
Avg price
Bad£4.52avg listing price — sweet spot $15–$100
Growth
Bad-43.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.98–£8.42cheapest to priciest tracked listing — scored on the share inside $15–$100