44
vanilla air freshener
Skip itPrices mostly outside the sweet spot ($1.15–$16.84) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Review moat
Bad5,621.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 112K searches
Price range
Bad£1.15–£16.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier