51
van storage
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£30.44avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Review moat
Okay1,921.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.80–£331.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£89K£89K/yr · 308K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand