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van insulation
Worth a lookShows low returns (0.5%), but soft demand (-36.8% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£23.63avg listing price — sweet spot $15–$100
Review moat
Great192.07avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.09–£49.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£93K£93K/yr · 123K searches
Growth
Bad-36.8%90-day search growth — must beat 0% to launch