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type 2 charging cable
Skip itSoft demand (-1.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great236.28avg incumbent reviews — the moat a new listing must climb
Avg price
Great£81.37avg listing price — sweet spot $15–$100
Price range
Great£45.01–£113.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£261K£261K/yr · 170K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals High Price