39
trespass
Skip itSoft demand (-81.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,007.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.18avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 93K searches
Price range
Bad£2.74–£15.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-81.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand