49
toffee wheel
Skip itPrices mostly outside the sweet spot ($6.08–$11.31) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good1,032.77avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 25K searches
Price range
Bad£6.08–£11.31cheapest to priciest tracked listing — scored on the share inside $15–$100