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spray paint
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($3.24–$16.88) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,229.1avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Market size
Okay£107K£107K/yr · 677K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Price range
Bad£3.24–£16.88cheapest to priciest tracked listing — scored on the share inside $15–$100