47
split rings
Skip itPrices mostly outside the sweet spot ($2.26–$16.78) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good883.16avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 112K searches
Avg price
Bad£4.72avg listing price — sweet spot $15–$100
Price range
Bad£2.26–£16.78cheapest to priciest tracked listing — scored on the share inside $15–$100