48
snood
Skip itSoft demand (-73.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£315K£315K/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.43–£21.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,474.08avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Growth
Bad-73.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand