54
small fire extinguisher
Worth a lookShows low returns (0.3%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.32avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good850.58avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.14–£25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 46K searches