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ski straps
Skip itSoft demand (-95.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible60.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.26avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 79K searches
Growth
Bad-95.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.86–£14.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier