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screenwash
Skip itPrices mostly outside the sweet spot ($2.97–$11.33) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 1.1M searches
Review moat
Okay2,080avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£5.67avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£2.97–£11.33cheapest to priciest tracked listing — scored on the share inside $15–$100