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room fragrance
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,728.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad£96K£96K/yr · 359K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.59avg listing price — sweet spot $15–$100
Price range
Bad£1.47–£16.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand