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roof box
Worth a lookShows demand growing +112.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+112.1%90-day search growth — must beat 0% to launch
Avg price
Great£70.32avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good798.95avg incumbent reviews — the moat a new listing must climb
Market size
Good£455K£455K/yr · 562K searches
Returns
Okay3.2%return rate — above 6% kills the launch gate
Price range
Okay£24.53–£258.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale