45
rock salt
Skip itPrices mostly outside the sweet spot ($1.70–$16.83) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Good802.36avg incumbent reviews — the moat a new listing must climb
Market size
Good£512K£512K/yr · 429K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad£1.70–£16.83cheapest to priciest tracked listing — scored on the share inside $15–$100