61
ratchet strap
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Market size
Good£714K£714K/yr · 704K searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£13.54avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.17–£28.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,454.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality