51
portable light
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but soft demand (-38.2% this quarter) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£3.27–£53.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.10avg listing price — sweet spot $15–$100
Review moat
Okay3,641.78avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 124K searches
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand