51
polishing compound
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Growth
Good+33.9%90-day search growth — must beat 0% to launch
Market size
Good£442K£442K/yr · 422K searches
Price range
Good£3.98–£29.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.76avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,819.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand