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plastic primer
Skip itPrices mostly outside the sweet spot ($3.79–$11.32) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,139.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 58K searches
Price range
Bad£3.79–£11.32cheapest to priciest tracked listing — scored on the share inside $15–$100