43
p plates
Skip itPrices mostly outside the sweet spot ($2.69–$5.56) — this niche doesn't clear our bar today.
Conversion
Incredible25.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,379.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay£189K£189K/yr · 203K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Avg price
Bad£3.74avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£5.56cheapest to priciest tracked listing — scored on the share inside $15–$100