39
outer banks
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible31avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great£5.71–£48.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.59avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 52K searches
Signals Low Review Barrier