39
one direction
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great347.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.33–£25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.39avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£9K£9K/yr · 150K searches
Signals Low Review Barrier