44
oil filter
Skip itPrices mostly outside the sweet spot ($3.05–$11.27) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,504.39avg incumbent reviews — the moat a new listing must climb
Market size
Okay£181K£181K/yr · 452K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.59avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£3.05–£11.27cheapest to priciest tracked listing — scored on the share inside $15–$100