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Skip itPrices mostly outside the sweet spot ($2.37–$16.07) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good601avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£125K£125K/yr · 774K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.75avg listing price — sweet spot $15–$100
Price range
Bad£2.37–£16.07cheapest to priciest tracked listing — scored on the share inside $15–$100