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number plate tape
Skip itPrices mostly outside the sweet spot ($2.86–$9.11) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,763.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£5.28avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 42K searches
Price range
Bad£2.86–£9.11cheapest to priciest tracked listing — scored on the share inside $15–$100