45
number plate holder
Skip itPrices mostly outside the sweet spot ($5.07–$16.47) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good671.95avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.30avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£137K£137K/yr · 272K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Price range
Bad£5.07–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100