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nottingham forest
Worth a lookShows low returns (0.8%), but a small market ($75K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great271.23avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.11avg listing price — sweet spot $15–$100
Price range
Great£2.63–£60.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£75K£75K/yr · 210K searches