40
lithium grease
Skip itPrices mostly outside the sweet spot ($2.57–$15.17) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,020.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Market size
Bad£92K£92K/yr · 108K searches
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad£2.57–£15.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier