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lemon lavender yankee candle
Skip itSoft demand (-66.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.19avg listing price — sweet spot $15–$100
Review moat
Okay2,907.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.17–£19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£31K£31K/yr · 25K searches
Growth
Bad-66.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand