46
leather balm
Skip itSoft demand (-29.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.99avg listing price — sweet spot $15–$100
Price range
Great£2.92–£64.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£167K£167K/yr · 108K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,431.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.1%90-day search growth — must beat 0% to launch