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l plates
Skip itPrices mostly outside the sweet spot ($2.81–$5.91) — this niche doesn't clear our bar today.
Conversion
Incredible27.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good£661K£661K/yr · 650K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,206.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Avg price
Bad£3.69avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad£2.81–£5.91cheapest to priciest tracked listing — scored on the share inside $15–$100