45
joke gifts
Skip itPrices mostly outside the sweet spot ($1.71–$11.68) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good1,108.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.90avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 586K searches
Price range
Bad£1.71–£11.68cheapest to priciest tracked listing — scored on the share inside $15–$100