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67

jockey wheel

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 70Conversion 60Competition 67Returns 96Price range 83Avg price 95Brand share 59Review moat 87Quality gap 63

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible£26.02

avg listing price — sweet spot $15–$100

Review moat

Great256.11

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.97–£54.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+52.3%

90-day search growth — must beat 0% to launch

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Okay£182K

£182K/yr · 136K searches