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ironing water
Skip itPrices mostly outside the sweet spot ($1.14–$15.95) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Review moat
Good640.73avg incumbent reviews — the moat a new listing must climb
Market size
Good£722K£722K/yr · 603K searches
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.14–£15.95cheapest to priciest tracked listing — scored on the share inside $15–$100