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inspection camera
Worth a lookShows a sweet-spot price point ($31.15 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£31.15avg listing price — sweet spot $15–$100
Price range
Great£10.79–£115.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.1M£1.1M/yr · 683K searches
Returns
Good2.3%return rate — above 6% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,276.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.6%90-day search growth — must beat 0% to launch