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h11 headlight bulb
Skip itSoft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.90avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£8.71–£39.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,232.06avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£60K£60K/yr · 75K searches
Returns
Bad7.7%return rate — above 5% kills the launch gate
Growth
Bad-47.3%90-day search growth — must beat 0% to launch
Signals High Returns