57
ground anchor
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£20.40avg listing price — sweet spot $15–$100
Price range
Great£12.47–£36.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+64.4%90-day search growth — must beat 0% to launch
Review moat
Good719.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£84K£84K/yr · 140K searches
Signals Low Review Barrier