37
gritting salt
Skip itSoft demand (-90.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good577.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.77avg listing price — sweet spot $15–$100
Market size
Bad£85K£85K/yr · 88K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad£8.01–£16.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-90.3%90-day search growth — must beat 0% to launch