42
grit salt
Skip itSoft demand (-88.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good720.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.20avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£237K£237K/yr · 256K searches
Price range
Okay£8.01–£17.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-88.3%90-day search growth — must beat 0% to launch