40
grease
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good£2.57–£39.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,062.19avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.54avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£97K£97K/yr · 262K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality