48
glazing putty
Skip itPrices mostly outside the sweet spot ($4.03–$13.72) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great404avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 41K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£4.03–£13.72cheapest to priciest tracked listing — scored on the share inside $15–$100