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fuel filter
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-12.0% this quarter) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Review moat
Great344.98avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.15avg listing price — sweet spot $15–$100
Price range
Good£4.45–£39.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 160K searches
Growth
Bad-12.0%90-day search growth — must beat 0% to launch