60
foot pump
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Market size
Okay£193K£193K/yr · 186K searches
Review moat
Okay2,716.71avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.92–£21.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand