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first aid kits for businesses
Worth a lookShows low returns (0.1%), but soft demand (-15.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£22.01avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Great£6.83–£113.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,294.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad£90K£90K/yr · 41K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand