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first aid kit refill
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good£5.94–£24.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,656.91avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£137K£137K/yr · 163K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality