49
first aid box
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good£5.37–£42.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.99avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,114.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay£125K£125K/yr · 212K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand