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filler primer
Skip itPrices mostly outside the sweet spot ($5.20–$10.85) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,197.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.11avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£36K£36K/yr · 49K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£5.20–£10.85cheapest to priciest tracked listing — scored on the share inside $15–$100