40
fidget keyring
Skip itPrices mostly outside the sweet spot ($2.73–$13.03) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good518.82avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£6.14avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 128K searches
Price range
Bad£2.73–£13.03cheapest to priciest tracked listing — scored on the share inside $15–$100