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fabric cleaner
Launch itA $1.8M/yr market growing +1.0% this quarter with returns at 1.5% — clears our launch bar.
Avg price
Incredible£35.23avg listing price — sweet spot $15–$100
Market size
Great£1.8M£1.8M/yr · 629K searches
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great£2.86–£85.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,493.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf